flagship event

LONDON: The ITF Monday announced plans for a 25-year, $3 billion partnership with investment group Kosmos, that will transform Davis Cup by BNP Paribas and generate substantial revenues for global tennis development.

Gerard Piqué, the Spain and FC Barcelona football star, founder and president of Kosmos, has been a prime mover in the plans to transform the ITF's flagship event. The group is backed by Hiroshi Mikitani, chairman and CEO of Rakuten, the Tokyo-based e-commerce company.