LOS ANGELES: mitú, a digital media brand targeting Latino millennials, has announced its partnership with the National Football League aimed at tapping into creative avenues to drive engagement among young Latinos.

Through the partnership, mitú will highlight the unique contributions Latino fans and players bring to the game through player profiles, comedic sketches and stories. This includes underdog and fan stories, interactions between multiple generations of Latino football fans, and content that aims to make the sport accessible and exciting to potential new fans.