NEW YORK: The National Football League (NFL) Wednesday welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. 

The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL Kickoff through the Super Bowl.

Jul 10, 2019 16:07
NORWALK, Conn.: Continuing what has already been a huge summer for football, Major League Soccer (MLS) announced Captain Morgan as the league’s official spiced rum and exclusive spirits partner through 2022. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).
Jun 14, 2018 18:06
BENGALURU: Diageo India, the country’s leading beverage alcohol company, announced Julie Bramham will take over as the chief marketing officer replacing Amrit Thomas, who will be moving to London as Marketing and Innovation director, Europe.