NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.

Sep 10, 2019 13:09
DHAKA: Just under two months since opening its first store in Dhaka’s Uttara, French sporting goods retailer Decathlon's management team is "happy with the first month sales" and "quite optimistic" about Bangladesh’s growing market of health consciousness and fitness .
Aug 02, 2019 16:08
NEW DELHI: Decathlon India has opened its largest store in the country (as yet) at the DLF Mall of India in Noida. The French sports retailer’s new 3,000 sqft experiential retail outlet features dedicated activity and community zones for fitness and sports enthusiasts, as well as offering digital services such as self-checkout counter scan and a pay app for billing to improve the purchasing experience.
Apr 10, 2019 18:04
MUMBAI: French sportswear brand Decathlon became the number one sports retail brand in the country by earnings in the financial year 2017-18, the Economic Times reports.
Dec 12, 2018 17:12
SAN FRANCISCO: Simbe Robotics and Decathlon USA have announced a partnership to bring Simbe’s Tally, the world’s first fully-autonomous inventory robot, to Decathlon. The partnership kicked off with the deployment of Tally in the sporting goods retailer’s inaugural US store located in San Francisco.
Oct 25, 2018 16:10
MUMBAI: The VIVO Pro Kabaddi League is growing from strength to strength every season and is finding new ways for fan engagement in its sixth edition. This time, it has not only got the backing of Star Sports but also global fitness and sports brand, Decathlon who will join hands to launch the ‘KBD Raid On’ contest.