ATLANTA: The Coca-Cola Company Monday named WPP, the world's biggest advertising conglomerate, as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.
Coca-Cola Company
Nov 02, 2021 10:11
ATLANTA: The Coca-Cola Company Monday announced that it has acquired the remaining 85% of BodyArmor, a line of sports performance and hydration beverages that is incremental to the soft drinks giant's efforts to dent the market share of Pepsico-owned Gatorade.
Jul 06, 2021 19:07
NEW DELHI: The Coca-Cola Company, the longest continuous corporate sponsor of the International Olympic Committee (IOC) with an association that now runs till at least 2032, announced Tuesday that its Indian cola brand Thums Up has "partnered with" next month's Tokyo Olympics.
Sep 04, 2020 17:09
ATLANTA, Georgia: The Coca-Cola Company Thursday announced appointments for a number of senior roles leading the company’s new operating units and beverage category teams. The selections are part of the company’s broader reorganization, as first announced August 28.
The company’s nine new operating units and five global category teams will be supported by the newly created Platform Services organization.
Sep 01, 2020 16:09
LAUSANNE: The International Paralympic Committee (IPC) Monday welcomed the addition of The Coca-Cola Company to its roster of Worldwide Paralympic Partners.
Coca-Cola Japan was an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship programme.
Nov 23, 2019 12:11
WINSTON-SALEM, N.C.: US athletic apparel company Champion Athleticwear has launched a limited-edition capsule collection, Champion X Coca-Cola, in collaboration with Coca-Cola.
Oct 29, 2019 16:10
AS WELL AS being a founding member of The Olympic Partner (TOP) Programme, Coca-Cola has a long tradition of entertaining fans on-site during each Games with its interactive activations and showcases, and, since the Olympic Games Barcelona 1992, has been a proud partner of the Olympic Torch Relay on 12 occasions, helping to build excitement among fans throughout each host country.
Jun 24, 2019 15:06
LAUSANNE: The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd Monday announced that they have signed the first-ever Joint TOP Partnership Agreement.
The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.
Feb 16, 2019 14:02
ATLANTA: The Coca-Cola Company has named Lisa Chang chief people officer, overseeing the company's global human resources operations. Chang will join the company March 1.
Oct 19, 2018 15:10
ATLANTA: The Coca-Cola Company has announced key changes in top leadership, including the election of a new president and chief operating officer and a succession plan for the chief financial officer.
Most of the new appointments are effective January 1, 2019.
Brian Smith has been elevated to president and COO, reporting to CEO James Quincey.