cement brand

MUMBAI: Birla Gold, the cement brand of the BK Birla Group of Industries, has launched its new ad campaign for the latest Pro Kabaddi League season and commemorating its association with three-time champions Patna Pirates.

The film, conceptualised and executed by BBH India, features key Patna Pirates players - Pardeep Narwal (captain), Deepak Narwal, Jaideep, Manish and Vijay Malik.