BOSTON, (MA): – Sportswear brand Reebok Wednesday announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.
The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, including footwear and apparel, while an exclusive early release of sport styles featuring the Vector logo will be available this month. This evolution shines a spotlight on Reebok’s proud heritage, connecting its rich legacy to its exciting future.

Jul 29, 2019 14:07
BIRMINGHAM: With three years to go until the official opening ceremony for the next Commonwealth Games, Birmingham 2022 has announced Saturday its commitment to organising a "Games for Everyone" as it introduced a new brand, vision and website.
May 30, 2019 18:05
LONDON: Carabao Thursday announces a two-year extension of its partnership with the EFL Cup, which will see the low sugar energy drink brand continue as the title sponsor of the cup competition for both the 2020/21 and 2021/22 seasons. The current three-year deal is due to expire at the end of the 2019/20 season.
Jan 12, 2019 17:01
MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.
Aug 17, 2018 14:08
MUMBAI: Fast&Up, a leading sports nutrition brand by Aerometric Sports Products Private Limited, has been announced as the official nutrition partner of professional football club Gokulam Kerala FC. The club began competing in the I-League, the first division of Indian football, in the 2017-18 season. Financial terms were not disclosed.
Jun 13, 2018 17:06
MUMBAI: The Indian Premier League (IPL) brand is today worth $5.3 billion, representing a 37% leap in valuation from the 2017 edition, data put out by Brand Finance in its IPL 2018 ranking report reveal.  The findings from the report presented by the London-headquartered valuation company were reported Wednesday by Business Today, a day ahead of its official release.
Mar 24, 2018 18:03
LONDON: Sahara Force India is taking cool to a new level this season by fitting a flip-flop to its Formula One cars as part of a new partnership with flip-flop brand Havaianas.  No longer will fans see a halo, but the strap of Havaianas’ iconic footwear.