MELBOURNE: Cricket Australia Thursday announced the renewal and upgrade of its partnership with Indian-based off-highway tyre manufacturer BKT, emphasising the global appeal of the KFC Big Bash League.
From the 2020-21 summer of cricket, BKT will become a League Partner of the KFC BBL, having previously been a League Supplier. Australia one of BKT’s most important markets and the brand’s “Growing Together” philosophy aligns perfectly with the League.
