There is reportedly a 51% decline in the number of advertisers on TV during the first 19 matches of TATA IPL 2023 as compared to IPL 2022.
The first 19 matches of IPL 2023 saw 35 advertisers on television as against 72 after the same number of games in 2022, reports Best Media Info, referencing BARC India data for Week 15.
In terms of the number of brands advertising on television, there is a 43% drop this year. There were 67 brands that advertised on TV in the first 19 matches versus 118 brands during the same period last year.
