LONDON: Chelsea Football Club Saturday announced the signing of Bollywood actor Arjun Kapoor as the Premier League side's brand ambassador for India.
In a first-of-its-kind association by any Premier League club, the actor who is an ardent Chelsea fan will lead the club’s India fan engagement initiatives, which will include Kapoor being featured in a series of digital talk shows featuring Blues fans in India. He will also be across Chelsea FC’s social networks and will communicate with fans online and in person.
