MUMBAI: This International Women’s Day, adidas has launched a campaign featuring their women athletes. 

The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions and enabling one to achieve their full potential.

Feb 21, 2023 20:02
Celebrating the legendary journey of Lionel Messi, adidas have released the new “L10NEL M35SI” pack featuring a signature X Speedportal which celebrates the footballer, his talent and record-breaking accomplishments in 2022. At 35 years old and fresh off having won his first World Cup, ‘El Diez’ (Number 10) continues to make history and has shown no signs of slowing down.
Feb 07, 2023 19:02
NEW DELHI: Sports brand adidas has announced a partnership with Indian women's football captain Loitongbam Ashalata Devi. She will work closely with adidas to "engage and inspire the youth and to take the game to the next level".
Dec 12, 2022 20:12
  adidas on Monday unveiled Al Hilm - the official match ball for the semifinals and final of the FIFA World Cup Qatar 2022. Al Hilm, which translates as "The Dream" in Arabic, follows on from Al Rihla, Official Match Ball of the group stages, which translates as "The Journey".
Sep 16, 2022 11:09
MUMBAI: adidas has signed on Aryan Khan, son of "Bollywood badshah" Shah Rukh Khan, to endorse the German sportswear giant's newly launched adidas Originals NMD_V3 line of shoes.
Aug 23, 2021 17:08
MUMBAI: Eredivisie giants Ajax Amsterdam and adidas, in collaboration with the Bob Marley family, on Friday released the 2021/2022 Ajax third kit.  The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds. 
Aug 12, 2021 20:08
NEW DELHI: adidas has inaugurated the adidas India Tech Hub office in Gurugram, New Delhi. The Indian tech hub presents a unique value for adidas, attracting and developing top tech and engineering talents to work on adidas products and initiatives. adidas India Tech Hub office will be the home to a local marketing organization and one of the global engineering tech hubs.
Mar 09, 2021 16:03
NEW DELHI: Global sportswear giant adidas has launched "Watch Us Move", a campaign to celebrate womanhood and their freedom of movement.
Jan 15, 2021 12:01
BERLIN-BASED ESPORTS ORGANISATION G2 Esports announced Thursday a new partnership with global sportswear brand adidas.  Financial terms of the multi-year deal, which sees adidas as G2's official sports apparel provider, were not disclosed. 
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.  
Oct 22, 2020 12:10
NEW YORK: Interbrand's 2020 ranking of the most valuable brands in the world just got out and there is a change in the top 3 positions. According to the Best Global Brands 2020 ranking, the most valuable brand remains Apple with an estimated value of just under $323 billion, while the second and third positions are taken by Amazon (+60% $200.667bn) and Microsoft (+53% $166.001bn) respectively.