ad revenues

MUMBAI: The winning performance by a resurgent Indian team in the recently concluded 4-Test series against Australia has drawn massive advertiser interest for the upcoming series where India hosts England.

For host broadcaster Disney India, the heightened allure of the contest will reportedly translate into Rs 5 billion in ad revenues from television and Disney+ Hotstar, the network's over-the-top video streaming platform. 

Apr 11, 2018 16:04
NEW DELHI: Fresh off bringing all big-ticket cricket played in India under his network's wing, Uday Shankar, chairman and CEO of Star India and president of Twenty-First Century Fox Asia, has expressed confidence that ad revenues from this year's IPL will cross Rs20 billion.