Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 22, 2019 10:05
MUMBAI: GroupM Asia Pacific has promoted GroupM South Asia COO Prasanth Kumar (PK), to CEO.
May 21, 2019 15:05
LONDON: Mastercard, one of the world’s most active sponsors of major sporting events, is strengthening its commitment to women’s football.
May 20, 2019 17:05
GURUGRAM: Uber, the world’s largest personal mobility company, Monday announced a key partnership with the International Cricket Council, as official sponsor of the ICC Men’s World Cup 2019.
May 20, 2019 16:05
LAHORE: The Pakistan Cricket Board (PCB) has signed a fresh contract with AJ Sports as kit sponsor of the Pakistan team for the upcoming ICC World Cup being staged in England and Wales from May 30 to July 14. The PCB did not mention in the press release issued on the deal signing if it would earn any money from the deal with AJ Sports.
May 18, 2019 18:05
JAIPUR: After four days of exciting matches, Red Bull Campus Cricket 2019 National Finals came to an end. DAV College Chandigarh beat Hindustan College Chennai in a low scoring final to emerge the India Champions of the T20 tournament.
May 17, 2019 15:05
GURGAON: Real estate developer M3M Group in association with Amandeep Johl Golf Academy will be introducing the newest format of the game of Golf - the 'Express Golf tournament'.
May 16, 2019 16:05
CHENNAI: HCL, the multinational information technology service and consulting company, on Wednesday announced the launch of a Squash Podium Program in partnership with the Squash Rackets Federation of India (SRFI) to significantly improve the squash ecosystem in India.
May 16, 2019 16:05
LONDON: The ATP, governing body of men’s professional tennis, has agreed a new partnership that will see the Canary Islands become the Official Tourism Destination of the Nitto ATP Finals in London.
May 15, 2019 17:05
PARIS: The French Tennis Federation (FFT) and OPPO announced Tuesday the signing of an historic partnership agreement that sees the leading Chinese smartphone brand become a premium partner of Roland-Garros and of the Rolex Paris Masters for the next three years (2019-2021).
May 15, 2019 16:05
SHANGHAI, CHINA: UFC, the world’s premier mixed martial arts (MMA) organization, and Weibo, Tuesday announced their new strategic alliance that will see China’s leading social media platform become the “Official Social Media platform” of UFC in China.