MUMBAI: Sports nutrition brand Myprotein has roped in Indian football’s star defender Sandesh Jhingan.
The brand will provide customized nutritional solutions to the center-back player.
Speaking on the association Esha Singh, managing director, India & Emerging Markets of Myprotein, said: “Myprotein is today one of the world’s leading sports nutrition brands offering a wide range of products in the sports nutrition category and we are excited to partner with Sandesh, who belongs to a new breed of Indian footballers, emulating professional & fitness standards of their counterparts in Europe. Sandesh epitomizes determination, focus & hard-work, values that resonate with all of us at Myprotein”.
Commenting on the association, the poster boy of Indian football, said, “I am excited to partner with Myprotein on this mission to educate people about the importance of nutrition, not just for us as professional athletes, but for everyone who wishes to lead a healthy active lifestyle. I’d like to take this opportunity to thank the team at Myprotein and my team at Meraki for putting this partnership together”.
Ajit Ravindran, co-founder & managing director, Meraki Sport & Entertainment, which represents Jhingan, said: “We are excited to have played a role in structuring this association between an athlete we exclusively represent and a brand that we work with, as their India sports marketing agency. Myprotein with its wide array of products will be the right catalyst for Sandesh, in his quest to take both, his game & Indian football to the next level”.
A brand under The Hut Group, Myprotein is now poised to enter the lifestyle segment in India.