MUMBAI: Confirming news first reported in India by SportzPower, Star Sports (without disclosing financial details), has announced that India’s leading sports broadcaster will continue its partnership with the Premier League for the next three years running, up to the 2021–‘22 season.
The renewal reinforces Star Sports’ and Hotstar’s commitment to football in India, with the best of global and Indian football action. Star Sports will broadcast more than 250 Premier League games LIVE across the network and beam All 380 games LIVE on Hotstar.
Regarding the financial details, as already reported by SportzPower on June 6, Star's payout over the next three seasons will total $78 million.
Considering that Star India's current Premier League deal was itself a massive come down from the previous cycle (from $145 million to $90 million), this contraction could be termed as far less drastic and closer to what SportzPower had calculated as the "true value" these rights SHOULD fetch in this market - in the $72-$75 million range.
Commenting on the partnership, Gautam Thakar, CEO, Star Sports, said: “We are excited to continue our partnership with the Premier League and are proud to showcase the best of football on Star Sports. As the Home of sports, we are delighted to bring the Premier league to passionate fans in India and look forward to many fantastic seasons of football in the years ahead.”
Premier League director of Broadcasting, Paul Molnar said: “We look forward to continuing to work with Star to make the best Premier League action available to the many passionate football fans in India who closely follow our clubs and the competition.”
As part of building the footballing ecosystem in India, Star Sports, through Select FC – An exclusive fan club for football fanatics, will continue to host special match screenings and Legend meets for fans across the country. In addition to bringing all the Live action, Star Sports will continue with its rich list of non-live programming by bringing daily shows such as Fantasy Premier League, The Football Show, FanZone, PL Kick-Off etc.
The world’s toughest watched league will continue to showcase the talent of Kevin De Bruyne (Man City), Mo Salah (Liverpool), Paul Pogba (Man United), Alexandre Lacazette (Arsenal), Harry Kane (Tottenham) on the field with Pep Guardiola (Man City), Jurgen Klopp (Liverpool), Unai Emery (Arsenal) and Ole Gunnar Solskjær (Man United) orchestrating the team movements from off the field. The quality of play continues to get better in the league with promoted teams putting up a challenge.
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