TURIN, Italy: The International Federation of Sport Climbing (IFSC) has agreed on a mult-year partnership with Japanese advertising agency giant Dentsu and Synca Creations.
Dentsu Inc., based in Tokyo, is the the marketing agency of the Tokyo Organising Committee of the Olympic & Paralympic Games. Also headquartered in Tokyo, Synca Creations Inc. is a TV production and distribution company which has been a media partner of the IFSC in Japan since 2013.
The agreement grants Dentsu and Synca rights to the procurement and negotiation of incoming IFSC marketing and media deals (media rights for Asia Pacific (excluding China), Latin America and the Caribbean) for IFSC events in the 2019-2023 climbing seasons.
In addition to attracting new sponsors and broadcasters, Dentsu and Synca are working alongside the IFSC to increase the production value of IFSC events. The IFSC produces live coverage for television and online consumption of approximately 16 international sport climbing events per year and offers live delivery. Additionally, the IFSC distributes 26-minute monthly highlights to over 140 countries on all five continents.
"This historic agreement opens new heights for our sport, new horizons for our athletes and events, and strengthens our presence in Japan ahead of the Olympic Games in Tokyo. This milestone deal will enable us to consolidate our organisation and invest in key developments to enhance the attractiveness of sport climbing and its strong appeal among youth,” says Marco Scolaris, IFSC president.
Debra Gawrych, IFSC secretary general, said: “Dentsu and Synca share our interest in social responsibility and making a positive difference in the world. We look forward to bringing in new brands who are passionate about sport climbing and believe in IFSC values, the Olympic dream and a better world.”