BWF names water partner

SINGAPORE: The Badminton World Federation (BWF) has unveiled ELO Water as the Official Water for its championship events and tour finale for the next four years.

This partnership encompasses all BWF Major Events – the TOTAL BWF World Championships, TOTAL BWF Thomas & Uber Cup Finals and TOTAL BWF Sudirman Cup – as well as the HSBC BWF World Tour Finals.

At a signing ceremony here Monday, officials highlighted the obvious rationale for ELO Water to get involved in the fastest racket sport. Badminton players depend heavily on speed, strength and endurance. Oxygen-rich ELO water – tested to produce measurable increase in tissue oxygen levels – is therefore ideal for players to maintain their peak sports performance.

“It is my sincere pleasure to welcome ELO Water to the badminton family as the Official Water of BWF Major Events and the HSBC BWF World Tour Finals. This association is a perfect fit as ELO Water provides enhanced oxygen supply to muscle tissues, from which our players at all levels will benefit,” said BWF Commercial & Communications director Owen Leed.

“Badminton is an extremely demanding sport – both physically and mentally – and I am sure that ELO’s presence at our tournaments will be highly appreciated.”

Olivia Lum, executive chairman and Group chief executive officer of ELO Water parent Hyflux Ltd, agreed, stating: “ELO Water is honoured to be the Official Water for Badminton World Federation (BWF) Major Events and World Tour Finals for the next four years. Some sports enthusiasts have shared with us that drinking ELO Water improves their sports performance and provides faster recovery from muscle fatigue. This makes ELO Water an ideal drink for badminton players to maintain peak performance. We hope that through this sponsorship, your athletes will discover the benefits of ELO Water, not just for sports performance but also for personal health.”

Starting with the TOTAL BWF Thomas & Uber Cup Finals (20-27 May; Bangkok, Thailand), ELO Water will have a presence at the following tournaments this season: TOTAL BWF World Championships (30 July-5 August; Nanjing, China); and the HSBC BWF World Tour Finals (12-16 December; Guangzhou, China).