MUMBAI: Leading online poker website Pokerbaazi has roped in Indian professional boxer Vijender Singh as brand ambassador.
Vijender will promote Pokerbaazi’s attempt to spread awareness about poker outside metro cities and especially to those living in Hindi speaking states like Uttar Pradesh, Madhya Pradesh, Haryana, Punjab etc.
Vijender would reportedly be promoting the online poker website through various online and offline channels, including social media.
Commenting on his association with Pokerbaazi, Vijender said: “As a sportsperson, it is always an honour for me to be part of campaigns or associate with brands that endeavour to promote sports in the nation. PokerBaazi is doing a great job of utilising technology and letting Indians play online a game that they adore. I wish the best to the brand and hope that more Indians join its growing community of online poker players.”
Confirming the development, Pokerbaazi founder Navkiran Singh noted: “It gives me immense pleasure to welcome Vijender Singh on board as the brand ambassador of PokerBaazi.com. As a professional boxer, he has already won tremendous accolades for India in the past. His reputation as a serious sportsperson and champion will help us in promoting poker as a serious sport that only flourishes on sheer skill and talent. We are looking forward for a long term association with Vijender Singh.”
Puneet Singh, co-founder and director of Pokerbaazi, added, “Vijender Singh is surely one of the most appropriate brand ambassadors PokerBaazi.com could have got. I am sure this collaboration would prove to be fruitful to the main agenda of PokerBaazi.com, which is promoting poker as a game of unmitigated skill and talent. The whole PokerBaazi.com family heartily welcomes the legendary boxer to the family.”
Before Vijender, Sunny Leone, a former adult film star who is now working in the Indian film industry, was the face of the brand.