U-17 WC: Sony t'cast in 3 languages across 3 chnls


MUMBAI: With two days to go for the biggest football tournament to be hosted on home soil, Sony Pictures Networks India (SPN) has announced its programming initiatives for the FIFA U-17 World Cup 2017 India, which is designed to enhance the viewing experience for the audience. 

The sports cluster of the network is all set to telecast the 22-day tournament in three language feeds - English, Hindi and Bengali - on Sony Ten 2, Sony Ten 3 & Sony ESPN channels. 

SPN has also given football fans another reason to look forward to the tournament with the return of its flagship studio show, Football Extraaa with an impressive line-up of international and national panelists. 

The live studio show will be hosted by Seema Jaswal, TV presenter and known sports enthusiast and will feature expert international panelists, Luis Garca, former Spanish professional footballer (ex-Barcelona and ex-Liverpool player), Stuart Pearce, former English national U-21 team manager and David Moyes, former Everton and Manchester United coach. 

The International football experts will share screen space with Indian stalwarts like Padma Shri Bhaichung Bhutia, former captain - Indian football team, Sunil Chettri, current captain to the Indian football team and Renedy Singh, former Indian footballer.

Football Extraaa will be aired during the course of the tournament with a pre–show at 4:15 pm followed by a mid-show and post-show. The studio show will serve not only football enthusiasts with match analyses & insights, statistics and interesting trivia but also appeal to bench viewers alike. The show was first telecast during one of the biggest international football tournaments of 2016, UEFA Euro 2016. 

Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India commented: “The FIFA U-17 World Cup 2017 India, one of the most anticipated events of the year, is set to transform India’s sports landscape. As official broadcasters of the tournament, we are committed to reaching out to a wider audience and enhancing the viewing experience.

“We are all set to leverage the mass appeal for this marquee sports event with multiple language feeds that will bring the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across markets India. We are also bringing back, Football Extraaa, our flagship show for the tournament which presents some of the biggest names in International & Indian football on a single platform. 

“With in-depth analyses and renowned football experts’ comments, we promise to provide an unparalleled sports viewing experience that appeals to our audience, both football fans and bench viewers, in the Indian Sub-continent.”

The tournament will have 24 teams playing across six venues in India and fans will witness some of the best talent from around the world in the under-17 category.

Live coverage of the tournament begins 4:15 PM on October 6 and continues through to October 28, in English on SONY TEN 2, SONY TEN 2 HD, SONY ESPN & SONY ESPN HD channels. 

Hindi and Bengali language feeds will be available on SONY TEN 3 & SONY TEN 3 HD channels. 

Additionally, matches will be streamed live on the SONYLIV App and website.