JSW Sports to enter sportswear mkt under ‘JSW Inspire’ line

NEW DELHI (June 09): JSW Sports, a part of the JSW Group, has announced its foray into the $500 million Indian sports apparel market with the launch of a range of activewear under the ‘JSW Inspire’ brand.

“Venturing into the sports apparel and active-wear space is a move we have long considered, and we are now ready to take the first step in that direction with JSW Inspire. I firmly believe that an Indian brand is capable of delivering high-quality active wear," said Parth Jindal, Managing Director of JSW Cement and JSW Paints.

The active-wear market in India has grown multifold, estimated to touch Rs 99,780 crore by 2024. During the 2019-24 period, the market enjoyed a CAGR of  13.59%.

“Our involvement in Indian sport has evolved through our various teams, franchises, athletes and high-performance centres. Our wider footprint makes this a perfect opportunity for vertical expansion,” added Jindal.

JSW Sports, which co-owns the Indian Premier League team Delhi Capitals, apart from kabaddi team Haryana Steelers, and football club Bengaluru FC, said it will initially launch the brand on e-commerce, given that the Internet user base is expected to cross 900 million by 2025.