BHUBANESWAR: Dalmia Bharat Limited has partnered with the Odisha government to host the state’s first ever international badminton event ‘Odisha Open 2022’.
Organised by the Badminton World Federation (BWF) Tour Super 100 tournament, in association with the Badminton Association of India (BAI), the event will be held between January 25th and January 30th at Jawaharlal Nehru Indoor Stadium in Cuttack.
At the Odisha Open 2022, over 300 players from 33 countries, including Saina Nehwal, P Kashyap and Sourabh Verma from India; Kalle Koljonen from Finland; Thai badminton player Supanida Kathethong; and Cheam June Wei from Malaysia; among others, will compete for top honours that include the winning reward of $75,000.
Commenting on the company’s association with the event, Puneet Dalmia, managing director, Dalmia Bharat Limited, said: “We are excited to partner with the great state of Odisha and the BAI to host Odisha Open 2022. We have had a long and successful history with the elite sport of badminton that shares our core values of athletic integrity, commitment to endurance and overall performance. We now look forward to leveraging these dynamics and the athleticism required to create more visibility for the sport. We extend a warm welcome to all participants, officials and fans. We are confident that the tournament will be a record-breaking smash!”
The event, which be held in Cuttack, the state’s silver city, is also home to one of Dalmia Bharat Limited’s cement facilities. With a prominent regional presence, the company is also gearing up for the Odisha Open’s next edition, scheduled to take place at the Badminton academy built by Dalmia Bharat Limited in association with the State Government of Odisha.
“We couldn’t have asked for a better place to host the sporting event than in the East region of India where we have been a clear partner of choice for decades.” Mr. Dalmia added.
Given the rise in COVID cases across India and internationally, the state’s Department of Sports and Youth Services (DSYS) is working closely with BAI to ensure that the tournament meets BWF’s standards on the COVID protocol that has been clearly defined.
Following norms, at the Odisha Open 2022, participating badminton players would be placed in a bio-bubble and spectators will not be allowed inside the stadium. However, all the games would be streamed live – the last two days of the matches would be telecasted on DD Sports while the rest of the days would be broadcasted on YouTube.
The state government embarked on a mission to make Odisha a major sporting destination by conducting national and international sporting events. Through Odisha Open 2022, and in partnership with Dalmia Bharat Limited, the state government continues to nurture and train young players in this sports discipline with an objective to prepare players of international level.