MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.
Financial terms were not disclosed.
The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Commenting on the partnership, Raghu Iyer, CEO, RPSG Sports, said: "We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership."
The Lucknow franchise, along with Ahmedabad, which was won by US-based private equity giant CVC Capital Partners, are the two new teams in the IPL.