MUMBAI: ŠKODA AUTO India, in partnership with Twitter India has introduced a unique ‘speed challenge’ game exclusive for the digital audience.
The game went live Monday and interested participants have to log on to https://tweet.octaviarsspeedchallenge.com/ to play the game. The game promises to replicate the "same thrill that is felt" while reaching 0-100 kmph in 6.6 seconds in the new OCTAVIA vRS 245.
The initiative has been developed on a microsite, which will enable social media audience to participate. Each user has to kick-start the game and type out a given sentence to beat the accelerating OCTAVIA vRS 245 from 0-100 in 6.6 seconds.
The result will be shown at the end of the 6.6 seconds along with the option to replay or tweet the score on a user’s timeline. The best scorers will get a chance to be featured across ŠKODA AUTO India’s social media platforms and the winners who successfully finish the game on time will get ŠKODA merchandise. The week long social media initiative will conclude on 21st December.
Zac Hollis, Brand director - ŠKODA AUTO India, said: "ŠKODA AUTO India is delighted to collaborate with Twitter to offer a distinctive gaming experience on Twitter. The ŠKODA OCTAVIA vRS 245 Speed Challenge with its unique gameplay, promises to engage the audience, especially, the vRS enthusiasts and loyalists, with the electrifying experience of reaching 0-100 KMPH in an OCTAVIA vRS 245 - the fastest ŠKODA on offer in India.”