CHENNAI: Chennaiyin FC have announced that digital general insurance provider ACKO General Insurance as the club's associate sponsor for the 2020-21 campaign, coming on board as their Official Insurance Partner.
ACKO claims to have more than 60+ million unique customers since its inception in 2016, while also holding the distinction of being India's first digital insurer.
"ACKO are the newest members of our Chennaiyin family, and I am immensely delighted to welcome them to the club. There is reliability and integrity in their brand ethos, they are up and coming with Chennai and Tamil Nadu their focus area, hence it was a no-brainer for us to partner with them. Symbolic of giving us strength and necessary cover, ACKO will be proudly donned by us on our jersey sleeve for the upcoming season. Here's to ACKO's arrival bringing more success to CFC while reaching the masses and our legions of supporters in what will be a unique season without them in the stands," said CFC co-owner Vita Dani while welcoming ACKO to the Chennaiyin family.
Ashish Mishra, executive vice-president - Marketing, ACKO General Insurance, said: “We are thrilled to partner with Chennaiyin FC for the upcoming ISL season. Chennaiyin FC is one of the most successful football clubs in the country, with a huge fanbase, making it the right choice for us. This partnership is aligned with our current focus on the Chennai market, as we expect Chennai customers to discover the benefits of great customer service and extremely low prices of an ACKO car or bike Insurance. We expect growth for digital insurance to come from cities like Chennai where digital adoption is higher than most cities."
It is this standout brand ethos that has found a partner in Chennaiyin FC, a two-time Indian Super League champion chasing a third title in the 2020-21 season. Just like Chennaiyin FC, ACKO also are proven winners in their area of expertise; garnering accolades and appreciation from various quarters for breaking the mould of how general insurance is viewed.
CFC will be aiming to derive value and inspiration from ACKO's innovation, reliability and ease of functioning and imbibing the same in their approach to an ISL campaign like no other, set to be played in its entirety in Goa, without any fans in attendance.