Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 12, 2024 19:03
Excitel Broadband, a home internet startup, announces its collaboration with Falcon Risers Hyderabad as principal partner for the Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation's branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players.
Mar 12, 2024 19:03
MADRID: For the third consecutive year and on the occasion of the celebration of the World Day for the Elimination of Racial Discrimination on March 21, LaLiga has created the concept #1voiceVSRACISM to make visible and raise awareness in society about the importance of eradicating racism in all areas.
Mar 12, 2024 19:03
MIAMI, Florida: Cricketaddictor Media Pvt Ltd on Tuesday announced the introduction of the 'Indian Panga League,' a campaign that has the stated aim to amplify the involvement of Netizens, recognizing the pivotal role of fans' unwavering support in the IPL's phenomenal success story.
Mar 11, 2024 19:03
CHENNAI: The LG UltraGear Skyesports Champions Series (SCS) 2024, an INR 10,00,000 open-for-all BGMI esports tournament, has concluded with WSB Gaming registering a thrilling first-place finish. The month-long tournament, which happened across several qualifier stages and a semifinals, saw the top 16 teams battling it out in the finals from March 5 to 10 for the title. 
Mar 11, 2024 19:03
India’s first sports skincare brand, Elemnt Sports Science have unveiled an association with the Indian Premier League (IPL) team Gujarat Titans (GT). In this deal, the brand has been named the Gujarat Titans official sunscreen partner for IPL 2024. 
Mar 11, 2024 19:03
Aashirvaad Atta, a packaged atta brand, announced its official partnership with the UP Warriorz cricket team for the WPL 2024 season. The synergy between Aashirvaad and UP Warriorz is rooted in the shared vision of empowering women, transcending boundaries, and enabling progress. This partnership aims to showcase the talent of women in cricket and inspire other women to take ‘Char Kadam Aage’ in their own pursuits.
Mar 11, 2024 19:03
BENGALURU: ASICS, a Japanese sports performance brand, along with its brand athlete, Rohan Bopanna comes together to amplify the global brand campaign, ‘Move Your Mind with ASICS’. 
Mar 11, 2024 19:03
Amrutanjan Healthcare Monday introduced the latest addition to its product line up – the low sugar variant of Electro+, an electrolyte drink. In conjunction with this launch, Amrutanjan also announces Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.
Mar 11, 2024 19:03
MUNICH: The BMW Golf Cup World Final for the 2023 season at Fancourt Resort in South Africa drew to a close with a visit from golfing legend Gary Player (RSA). 
Mar 08, 2024 15:03
Livid with disparity in ticket pricing, Mohun Bagan general secretary Debashis Dutta on Thursday called on his club's fans to boycott the return leg Indian Super League derby against East Bengal in Kolkata on Sunday.