Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 15, 2024 20:03
Global sports marketing agency Two Circles has acquired Let It Fly Media, a US-based video production and content shop. The move enhances Two Circles’ global capabilities, supported by Let It Fly Media’s expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.
Mar 15, 2024 20:03
BENGLURU: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winners of its TVS RONIN Test-Ride Cricket campaign across 5 cities.
Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 14, 2024 19:03
Fantasy sports platform Dream11 has signed on as co-presenting sponsor for IPL 2024 on Disney Star, the television broadcast rights holder for world cricket's richest annual tournament. 
Mar 14, 2024 19:03
PARIS: India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official.
Mar 14, 2024 18:03
Sportz Interactive (SI), a sports technology and content solutions company and a part of the Sportz Solutions Group, welcomed a new client relationship with Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organization and part of TKO Group Holdings.
Mar 13, 2024 20:03
SAN FRANCISCO, CA: Major League Cricket (MLC) and Cognizant announced Wednesday an agreement for the professional services company to become the first-ever title sponsor of America’s professional Twenty20 championship.
Mar 13, 2024 20:03
Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone. The brand has also unveiled a new, "dynamic and forward-looking identity" and the new “orbit” logo.  
Mar 13, 2024 20:03
PUNE: Indian esports tournament organizer Skyesports is set to wrap up the Skyesports Grand Slam 2024, an international Counter-Strike 2 tournament, with the playoffs in Pune from March 14 to 16.  Four teams – one each from Russia, Indonesia, India, and Australia – are competing for the title and the $50,000 prize pool. 
Mar 13, 2024 20:03
Publicis Play, Publicis Groupe's dedicated gaming offering in India has teamed up with Hero MotoCorp to introduce an on-ground gaming live-stream event, featuring the recently launched Hero Xtreme 125R. The three-hour gaming event was live-streamed from Hero's Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.