Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Apr 12, 2024 19:04

Rajasthan Royals introduce hot air balloon viewing experience

JAIPUR: Royals Sports Group-owned IPL franchise Rajasthan Royals introduced a matchday viewing experience for select spectators that features fans having the opportunity to watch the action from a hot air balloon stationed 45 feet above the ground.

Apr 12, 2024 19:04

News9 ‘Indian Tigers & Tigresses’ talent hunt

News9 launches football talent hunt for U-14 boys & girls

NOIDA: In a move to boost India’s football talent and provide a global pathway for young players, TV9 Network’s English news brand News9 has announced the launch of ‘Indian Tigers & Tigresses’ – the largest-ever football talent hunt aimed at boys and girls below 14 years of age.

Apr 12, 2024 19:04

David Warner tries his hands at cinema in CRED ad

Australian cricketer David Warner, who plays for Delhi Capitals in the IPL, has put on his cinematic gloves in a new CRED spot. The ad film, created by Moonshot, shows the cricketer negotiating a film role with popular director SS Rajamouli, in exchange for discounted match tickets.

Apr 12, 2024 19:04

Women’s Rugby League launches player-run TikTok account

Rugby League Friday launched two brand new social channels dedicated to the Women’s game – including what it claims is "the world’s first TikTok account run exclusively by players".

Apr 10, 2024 20:04

NBCUniversal set for new Olympics ad sales record at Paris 2024

With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”.

Apr 10, 2024 20:04

PUMA launches global campaign to buttress performance pitch

PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like PUMA does.

Apr 10, 2024 20:04

WrestleMania XL becomes most successful event in WWE history

STAMFORD, Conn.: WWE, part of TKO Group Holdings, today announced that WrestleMania XL became the most-successful and highest-grossing event in company history.

Apr 09, 2024 19:04

IPL content push: Meta partners teams, Star Sports, creators

Meta is collaborating with over 250 content creators, partnering with Star Sports, and teaming up with specific cricket teams to enhance the fan experience during the IPL 2024 season. The collaboration aims to elevate discussions on Threads and create engaging fan experiences on Instagram and Threads in conjunction with Star Sports and select cricket teams.

Apr 09, 2024 19:04

Eveready charges 'Javelin Man' Neeraj Chopra in latest TVC

Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men's javelin star. The brand is focusing on enhancing its connection with youth, recognising kids as natural scientists who thrive on experimentation and learning through play.

Apr 08, 2024 17:04

Cleartrip debuts campaign featuring MS Dhoni

Cleartrip has unveiled its latest ad film featuring its new brand ambassador and cricketing legend, Mahendra Singh Dhoni.

Subscribe to Marketing