Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 27, 2024 20:03
LYNCHBURG, Tenn.: The Jack Daniel Distillery Wednesday unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 
Mar 27, 2024 20:03
ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th. 
Mar 26, 2024 21:03
MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023.  As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.
Mar 26, 2024 21:03
Gujarat Titans unveil its extended line-up of partnerships for the ongoing Tata Indian Premier League 2024 season. With a mix of returning allies and fresh collaborators, the franchise continues to strengthen its position as a powerhouse in the IPL.
Mar 26, 2024 20:03
MUMBAI: Sports and lifestyle brand playR has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the Kitting and Clothing partner for Punjab Kings for season 2024.
Mar 26, 2024 20:03
Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India– in collaboration with some influential content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to engage sports fans and digital audiences.
Mar 26, 2024 19:03
Watch brand Timex is back at the 17th edition of TATA IPL, announcing a partnership with Punjab Kings as ‘official timekeeper of the Kings’.  The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a fairly settled team, which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.
Mar 26, 2024 19:03
ITC Master Chef Creations, known for its range of  North Indian delicacies, announces its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing tastes beyond the game.
Mar 26, 2024 19:03
Angel One, a financial services company, has onboarded Zameer Kochar as its new chief marketing officer.  Kochar comes to the firm from the IPL team Rajasthan Royals, where he was instrumental in revamping the team's brand identity and leading various innovative projects throughout his time there.
Mar 26, 2024 19:03
Scottish golf apparel brand Glenmuir has announced the signing of DP World Tour player Shubhankar Sharma to its global roster of leading professionals wearing its apparel on Tour.