Gaming

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Oct 23, 2023 06:10
MUMBAI: Gone are the days when Esports was stereotyped as a pastime activity. Esports all over the world has now transformed into a mainstream sporting and entertainment phenomenon, drawing in sponsors, athletes, and fans. 
Oct 17, 2023 19:10
Leading toy and game company Hasbro unveiled its latest offering Tuesday - MONOPOLY: Cricket Edition.  The timing of the launch is no doubt linked to the fervour in the country around the ongoing ICC World Cup.  The latest edition of the board game is part of Hasbro’s broader strategy to expand the range of ‘Made-In-India’ and ‘Made-for-India’ offerings.
Oct 17, 2023 17:10
The recently unveiled Mastercard Gamer Academy was introduced during the Advertising Week in New York. The initiative was announced by Raja Rajamannar, chief marketing & communications officer and president of the Healthcare Business at Mastercard.
Oct 17, 2023 16:10
BENGALURU: Tech sports brand Game Theory has raised $2 million in a pre-Series A funding round from a group of investors led by Nitin Kamath's Rainmatter,  and including Rohan Bopanna, WEH Ventures, Prequate Advisory, and angels - a notable name being Balakrishna Adiga.
Oct 13, 2023 18:10
Leading online bookmaker BJ Sports has appointed Kevin Pietersen, the former English cricketer, as brand ambassador.  A spokesman for BJ Sports expressed enthusiasm for the partnership, stating, “We are absolutely thrilled to welcome Kevin Pietersen as our brand ambassador at BJ Sports. Kevin’s illustrious cricketing career, charisma, and passion for the sport resonate perfectly with our values and aspirations.”
Oct 12, 2023 17:10
Betting app 1xBet has announced a series of contests around the ongoing ICC World Cup 2023 with an increased bonus up to Rs 33,000 for the World Cup period and "no risk" bet promo. 
Oct 11, 2023 20:10
LAS VEGAS: Sports technology company Panda Interactive has filed two separate lawsuits accusing competitor companies Genius Sports and Sportradar of patent infringement. The lawsuits have been filed in US District Court for the Eastern District of Texas. Both companies provide much of the technological infrastructure to sports-betting and related interactive video industries.
Oct 10, 2023 18:10
The rise of Esports in India has been nothing short of meteoric. The nation’s talented athletes competed at the Asian Games 2022 where Esports was an official medal sport, BGMI tournaments have made their way to the mainstream sporting networks and streaming platforms while gamers have become household names, inspiring a new generation of players to chase their dreams.
Oct 10, 2023 15:10
CHENNAI: The Skyesports Championship, India's longest-running esports IP, is set to make a return with its fifth annual edition, Skyesports Championship 5.0. 
Oct 09, 2023 18:10
SINGAPORE: ONE Esports, a leading global esports media platform, Monday announced a development for the upcoming ONE Esports MPL Invitational (MPLI) 2023.