Mar 20, 2024 19:03
MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively.
These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.
Mar 20, 2024 19:03
SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers".
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 19, 2024 20:03
BENGALURU: Sports tech company Game Theory has forged a strategic partnership with Credence Family Office, a leading multi-family office.
The collaboration aims to accelerate Game Theory's expansion plans to bring its multi-sport facilities and immersive training platforms to more sports enthusiasts across Bengaluru.
Mar 19, 2024 19:03
Indian Institute of Management (IIM) Indore has launched a Global Sports Business Management Programme in collaboration with the University of Liverpool. The institution has signed a Memorandum of Understanding (MoU).
The agreement for this collaboration was signed by IIM Indore’s director, Professor Himanshu Rai, and Professor Julia Balogun, Dean of the University of Liverpool Management School.
Mar 15, 2024 21:03
MUMBAI: Ultimate Table Tennis (UTT) has added an eighth franchise to the league’s roster with the announcement of the SG Sports and Entertainment (SGSE) Pvt Ltd-owned unit that will represent Ahmedabad.
Mar 15, 2024 21:03
Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies.
A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.
Mar 15, 2024 20:03
Global sports marketing agency Two Circles has acquired Let It Fly Media, a US-based video production and content shop.
The move enhances Two Circles’ global capabilities, supported by Let It Fly Media’s expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.
Mar 14, 2024 19:03
Paramount Global has sold its entire 13.01% equity interest in Viacom18 Media to Reliance Industries. Post-transaction, Reliance’s equity stake in Viacom18 is slated to increase from 57.48% to 70.49% on a fully diluted basis.
The deal, valued at Rs 4,286 crore ($517 million approx), has been finalized through a binding agreement between Reliance and two subsidiaries of Paramount Global.
Mar 14, 2024 19:03
GANDHINAGAR: Amidst media speculation over the future of Battlegrounds Mobile India (BGMI) in the country with reports swirling that the wildly popular mobile gaming app faces the possibility of being banned once more, comes this interesting development.
