Advertising

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Nov 22, 2023 15:11
MUMBAI: The Advertising Standards Council of India (ASCI) has published its half-yearly complaints report for the period April to September 2023, offering insights into emerging trends and insights in advertising standards.
Nov 21, 2023 19:11
The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC international events from 2024 till 2027, in addition to biannual reports for bilateral cricket for the same set time period.
Nov 17, 2023 17:11
ICC Cricket World Cup 2023 host broadcaster Disney Star is reportedly looking to sell its remaining unsold television advertisement inventory for Sunday's dream final between India and Australia for as much as Rs 30 lakh per 10-second ad spot.  A number of media buyers told The Economic Times that the unbeaten performance of the Indian cricket team has emboldened Disney Star's business prospects.
Nov 15, 2023 15:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Nov 08, 2023 18:11
Havas has acquired a majority stake in PR Pundit. This marks the debut of Havas Red, a Havas global PR network, into the Indian market. On closing, the firm will be rebranded PR Pundit Havas Red.
Nov 08, 2023 17:11
MADRID: PUMA's ongoing partnership with LaLiga, which commenced in the 19/20 season when the German sportswear major took on the role of the official ball supplier for LaLiga EA SPORTS and LaLiga HYPERMOTION, is set to continue from the beginning of the 24/25 season.
Nov 07, 2023 18:11
JOHANNESBURG: Betway SA20 will be teaming up with Castle Lite to bring its unique flavour to the T20 cricket experience in an exclusive partnership for Season 2, which starts on 10 January 2024.  The new partnership will see Castle Lite continue to highlight the lite side of the experience, bringing its innovative and enjoyment-centred approach to the League.
Nov 06, 2023 17:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 31 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Nov 03, 2023 03:11
GURUGRAM: NODWIN Gaming has partnered with Intel, Monster, Hyundai, TVS Raider, Opraahfx, BenQ, and ACT for the 4th edition of the gaming and esports media company's digital festival, DreamHack. The three-day celebration of gaming and pop culture, packed with action, cutting-edge technology, and esports marvels kicks off Friday in the city of Nizams, Hyderabad, for a second consecutive year.
Oct 31, 2023 20:10
NEW YORK: The National Basketball Association and Kim Kardashian's Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.