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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Sep 27, 2021 10:09
CHENNAI: Chennaiyin FC have renewed their association with Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as the Hero Indian Super League club’s associate sponsor for a third consecutive year.
Sep 24, 2021 16:09
RAWALPINDI: Pepsi has joined hands with the Pakistan Cricket Board as title partner of the National T20. The six-team tournament commenced at the Pindi Cricket Stadium, Rawalpindi today with the opening clash between Balochistan and Northern. PCB and Pepsi have a long-standing, time-tested partnership which will flourish further with the National T20 title partnership.
Sep 24, 2021 10:09
MUMBAI: Star Sports, India’s leading sports broadcaster, in association with ICC, Thursday launched the campaign anthem ‘Live the Game’ ahead of the the ICC Men’s T20 World Cup.  Highlighting cricket as a sport that transcends boundaries, with fans across the globe, the campaign embodies the joy, and togetherness it brings along with the fiercest competition in the world of Cricket.
Sep 21, 2021 19:09
MUMBAI: Coca-Cola India’s home-grown brand Thums Up has partnered with Indian fast bowler Mohammed Siraj, through its #PalatDe campaign. 
Sep 21, 2021 16:09
NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships.  Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter. 
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study. 
Sep 17, 2021 19:09
CHANDIGARH: RoundGlass Punjab Football Club announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, KBFC and NorthEast United FC (ISL) in addition to Estoril in Portugal.  
Sep 17, 2021 18:09
MADRID: Multinational power company Enel and MotoE have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE World Cup in 2019.  MotoE commercial rights holder Dorna Sports confirmed the Enel Group will continue in its role as title sponsor of the Cup, as well as Sustainable Power Partner of the FIM MotoGP World Championship.
Sep 16, 2021 13:09
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. 
Sep 16, 2021 08:09
HYDERABAD: After a two-year hiatus, top level volleyball action will return to Indian screens with the launch of the Prime Volleyball League.