BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
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Apr 01, 2024 19:04
Bisleri International on Monday said it has inked agreements with five IPL teams as official hydration partner. These teams include Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru.
Apr 01, 2024 18:04
Sports brand PUMA India has released a campaign with partner Delhi Capitals’ players - Rishabh Pant, Ishant Sharma and Yash Dhull - to engage with the team’s fanbase.
Mar 28, 2024 18:03
IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.
Mar 28, 2024 18:03
NEW YORK, NY: GroupM, WPP’s media investment group, Wednesday announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.
IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.
Mar 22, 2024 18:03
MUMBAI: Online skill-gaming platform Games24x7 is geared up to amplify the excitement of IPL 2024 with a new campaign launched by its fantasy sports platform, My11Circle.
Mar 21, 2024 19:03
MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.
Mar 21, 2024 19:03
Star Sports, official broadcaster of TATA Indian Premier League, announced an association with Tata Play.
Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry.
Mar 20, 2024 18:03
Angel One on Wednesday confirmed a five-year partnership with the Indian Premier League (IPL) as an associate partner in the financial services category from 2024 to 2028.
It had been reported in the third week of February that the BCCI had sold three associate partnership slots on offer to Angel One, My11Circle and RuPay.
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.