Gaming

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 04, 2020 17:11
BENGALURU: Walmart-owned Flipkart, which had first invested in social gaming startup Mech Mocha in its early-stage round in 2015, on Tuesday announced the acquisition of its gaming team and intellectual property (IP) for an undisclosed amount. 
Nov 03, 2020 20:11
LONDON: Formula E Tuesday announced that it has become a minority shareholder in Extreme E - the radical new off-road motorsport championship which will see electric SUVs competing in remote ecosystems around the world.
Nov 03, 2020 19:11
MUMBAI: The day after the richest, but certainly not the best run, cricket board in the world took the decision to sign up gaming marketplace Mobile Premier League's (MPL) recently (September?) created sister athleisure brand MPL Sports Apparel and Accessories as its new kit sponsor, questions of propriety have been doing the rounds. 
Oct 27, 2020 20:10
MUMBAI: French esport organization Team Vitality has confirmed plans to expand into India Monday via a post on their new country specific Instagram handle. It was in December 2019 that the organisation's chief marketing officer Florent Gutierrez had first indicated to popular Indian YouTuber Rawknee about their plans to enter the Indian market.
Oct 23, 2020 18:10
MUMBAI: Multi-sport digital content aggregator FanCode has acquired FanDuniya, a sports research platform, to accelerate the growth and development of its research and statistics service for its users. 
Oct 22, 2020 17:10
MUMBAI: The Federation of Indian Fantasy Sports (FIFS), the self-regulatory industry body for fantasy sports, has announced the appointment of former chief information commissioner Bimal Julka as its new chairman. 
Oct 21, 2020 12:10
NYON, Switzerland: Chinese smartphone major VIVO, which exited from the IPL 2020 title sponsorship ahead of the event, has now signed off on a four-year deal with UEFA to become an official partner of the next two editions of the European Championships.
Oct 14, 2020 18:10
QUANTUM CONSULTANCY, THE data-driven sport and entertainment agency, has been appointed as an event strategy partner of Air Race E, the global electric aircraft series that is set to take off in 2021.
Oct 14, 2020 18:10
GUANGZHOU and WUHAN, China: Chinese live streaming platforms HUYA Inc. and DouYu International Holdings Limited have announced a merger agreement that entails Huya acquiring all the outstanding shares of DouYu, including ordinary shares represented by American depositary shares, through a stock-for-stock merger.
Oct 12, 2020 17:10
ARMONK, N.Y. and IRVINE, Calif.: IBM and the Overwatch League, the world's first global esports league with 20 city-based teams, have announced a multi-year deal to bring IBM's cloud computing and artificial intelligence (AI) technology to esports.