Esports

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 06, 2019 19:09
NEW DELHI: Naveen Goyal, a veteran in the global gaming industry, has been appointed as the new chief executive officer of Adda52.com, India's largest poker site.  Goyal succeeded Mohit Agarwal in August. Goyal has about two decades of experience in the internet space and has been instrumental in founding three successful online ventures. 
Aug 29, 2019 19:08
MUMBAI: Online fantasy sports platform Dream11 has created a Guinness World Records title for hosting the 'Largest Online Fantasy Cricket Match'. The feat was achieved during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super Kings. Dream11 users created over 10 million (10,317,928) fantasy teams to compete in this fantasy sports match.
Aug 29, 2019 18:08
HERZOGENAURACH, Germany: adidas Originals Thursday confirmed its partnership with gaming superstar Tyler “Ninja” Blevins, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel.   The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best.
Aug 29, 2019 17:08
IRVINE, Calif.: The Overwatch League Thursday announced an exclusive deal with Kellogg Company, which will include co-marketing initiatives with the American breakfast cereal giant's Cheez-It and Pringles products.
Aug 27, 2019 16:08
IRVINE, Calif.: The Overwatch League Monday announced Comcast’s Xfinity as presenting sponsor of the 2019 playoffs and finals. The sponsorship will give Xfinity significant presence during the playoffs’ digital broadcasts on Twitch and ESPN, the finals airing live on ABC, and also onsite at the Wells Fargo Center.
Aug 20, 2019 19:08
MUMBAI: esports company NODWIN Gaming is collaborating with online video streaming platform SonyLIV to showcase the world’s biggest esports gaming tournament - The International 2019 - live on the platform.
Aug 13, 2019 18:08
HYDERABAD: The 11th edition of India Game Developers Conference (IDGC) would be held here on November 22 to showcase the latest development of the game industry in the country. The event would debate on new trends and inventiveness in the functions and contents in the digital entertainment industry, a press release from the organisers said on Monday.
Aug 08, 2019 18:08
LONDON: Sports betting data company Betradar has launched the Virtual Football Champions Cup, adding to its gaming solutions portfolio. The new Virtual Football Champions Cup gives operators the chance to further leverage the increased betting activity that typically occurs when Europe’s best football teams go head-to-head in one of the world’s most popular professional sports tournaments.
Aug 07, 2019 17:08
BENGALURU: The Karnataka State Cricket Association (KSCA) has signed up with Dream11 as their Official Fantasy Game Partner. The three-year partnership will kick-start with their blue ribbon event, the Karnataka Premier League Twenty20, that starts here on 16th August.
Aug 07, 2019 17:08
NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.