Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Jun 04, 2021 19:06
NEW DELHI: With 50 days to go for the Tokyo 2020 Olympic Games, the Indian Olympic Association unveiled an impressive ceremonial and official sports attire for the Indian contingent that will participate in the Games of the XXXII Olympiad, scheduled to be held from 23 July to 8 August.
Jun 03, 2021 23:06
MUMBAI: As India and New Zealand get ready to lock horns in the first ever World Test Championship, official broadcaster Star Sports has unveiled a promotional film ahead of the marquee event, which runs from June 18-22nd at The Ageas Bowl in Southampton. 
Jun 02, 2021 23:06
AUSTIN, Texas: Strategic Playground, a woman-owned and led industry-leading sports strategy and marketing firm, announced it has rebranded to Unrivaled Group to better align with its client focus of brands, properties and talent. 
Jun 02, 2021 23:06
CAMBIAGO, Italy: Italian bicycle manufacturer Colnago is releasing the first-ever official Tour de France bicycle in time for this year’s race, which begins on June 26. The extremely limited model will be produced in an official collaboration with ASO (Amaury Sport Organization), the company that organizes the event as well as other top sporting spectacles.
Jun 02, 2021 23:06
LOS ANGELES: Global tech wellness brand Therabody, creators of the Theragun, have announced football superstar Cristiano Ronaldo as the company's newest Therabody Athlete.  The partnership also marks the release of Therabody's largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.
Jun 01, 2021 21:06
NEW DELHI: Global sports brand PUMA and LaLiga present the new official match ball for the 2021/21 season: the Accelerate.  Ibai Llanos, the most popular Spanish-speaking Caster, led the unveiling Monday on his Twitch channel, showcasing the design of the upcoming season’s primary match ball, which combines traditional white with an explosive mix of red, yellow and orange tones. 
May 27, 2021 19:05
MUMBAI: The Advertising Standards Council of India (ASCI) on Thursday unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers and consumers – was sought. 
May 26, 2021 19:05
MOHALI: The Punjab government declared on Tuesday that the Mohali International Hockey Stadium, Sector 63, would be renamed after triple Olympian and Padma Shri Balbir Singh Sr. The stadium will now be known as Olympian Balbir Singh Senior International Hockey Stadium.  The decision comes a year after the proposal got in-principal approval from the state government. 
May 25, 2021 16:05
LONDON: Premier League team Leicester City has signed a three-year agreement with global online trading company FBS as its lead shirt sponsor. Financial terms were not disclosed but the club has described the deal as a ‘record’ partnership.
May 20, 2021 13:05
MADRID: LaLiga, Spain’s premier football association, and Microsoft Corp. on Wednesday announced an expansion of their partnership focused on digitally transforming the sports experience globally.  The companies will also collaborate on developing technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech.