Brands

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Oct 08, 2021 14:10
MUMBAI: With the ICC Men's T20 World Cup just a little over a week away, "athleisure" brand MPL Sports, official kit sponsor of the Indian team, Friday started taking pre-orders for the latest edition on its website: mplsports.in.
Oct 08, 2021 13:10
CHENNAI: Two-time Indian Super League (ISL) champions Chennaiyin FC have confirmed fantasy sports platform BatBall11 as an associate sponsor for the upcoming season of the Hero Indian Super League.
Oct 06, 2021 17:10
COLOMBO: Online payment solutions provider AstroPay announced Wednesday it is partnering with the Sri Lankan cricket team ahead of the ICC Men's T20 World Cup, to be held in the UAE and Oman from October 17th through to November 14th. For AstroPay, this will be the first time the London-headquartered company is sponsoring a cricket team.
Oct 05, 2021 12:10
NEW DELHI: Sportswear brand SIX5SIX has announced its partnership with I-League 2nd Division club FC Bengaluru United. SIX5SIX comes on board as the official kitting and merchandise partner of the BDFA Super Division 2020-21 champions.
Oct 05, 2021 10:10
MUMBAI: adidas has launched the latest iteration of the German sportswear brand's ‘Impossible is Nothing’ campaign through the voice of athletes such as Rohit Sharma, Manpreet Singh, Mirabai Chanu, Simranjeet Kaur and Lovlina Borgohain.
Oct 04, 2021 10:10
NEW DELHI: Chinese home appliances & consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers – Indian mountain climber Dr Arunima Sinha; India’s first woman commando trainer Dr Seema Rao; Indian female chess grandmaster – Harika Dronavalli; and female mountain biker Anissa Lamare. 
Oct 02, 2021 18:10
NEW DELHI: On the occasion of ‘Gandhi Jayanti’ on Saturday, Tata Motors flagged off the ‘Sudarshan Bharat Parikrama’ to cover the length and breadth of India.  The rally, to be undertaken by an elite group of 47 National Security Guard (NSG) commandos, will see 15 Tata #Dark Harrier SUVs traversing through 18 prominent cities and covering a distance of 7,500 km, in less than a month.
Oct 01, 2021 20:10
NEW YORK: McCann Worldgroup Friday announced that Alex Lopez will join the network as president & global chief creative officer. Lopez arrives from Nike, where he held several global leadership posts, including vice president, global marketing, men's creative director at Nike and co-founder and global head Of Studio at Waffle Iron Entertainment.
Oct 01, 2021 08:10
NEW DELHI: Leading FMCG direct selling company Amway India has organised the Amway Nutrilite Golf Tour – a series of golf tournaments for players under 25 years of age. 
Sep 30, 2021 17:09
BENGALURU: Global sports brand PUMA has partnered with Royal Challengers Bangalore to launch a new athleisure range.