Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Oct 04, 2019 15:10
MUMBAI: The NBA India Games 2019 featuring two pre-season NBA games between the Sacramento Kings and the Indiana Pacers, the first off which tips off later Friday, is being supported by 11 partners, headlined by Reliance Foundation, a strategic partner of the NBA since 2013.
Oct 03, 2019 19:10
MUMBAI: Mrs Nita Ambani, chairperson of Reliance Foundation, will have the honour of presenting the ceremonial ‘Match Ball’ to NBA officials on Friday ahead of the Indiana Pacers vs Sacramento Kings pre-season game.  The ceremonial match ball handover is a mark of welcoming the NBA to India for their first ever NBA game in the country. 
Oct 03, 2019 14:10
MUMBAI: Basketball fans and music lovers throughout India have something to celebrate. HARMAN announced Thursday that JBL will elevate the in-game experience, as a partner of the league’s first NBA India Games.
Sep 30, 2019 14:09
MUMBAI: Superstar rapper Drake is lending his $185 million ($200m as per some reports) Boeing 767-200ER "Air Drake" to the Sacramento Kings for the NBA team's upcoming trip to India. The Kings leave Monday evening for the first leg of their trip. They’ll make a brief stop in London for fuel and before the final 10 hour flight to India. With the time change, they’ll get in on Wednesday morning.
Sep 30, 2019 12:09
MUMBAI: The National Basketball Association (NBA) will begin a series of grassroots community, youth basketball and elite development events and programs to impact thousands of young people, teachers, coaches and families across Mumbai ahead of The NBA India Games 2019, the NBA announced Monday.  
Sep 30, 2019 11:09
MUMBAI: A momentous occasion is set to be witnessed when Indiana Pacers and Sacramento Kings play two preseason NBA India Games 2019 here for the first time on Friday, October 4 and Saturday, October 5.
Sep 20, 2019 16:09
MUMBAI: The National Basketball Association launched the NBA India Games 2019 campaign #NBAInMyBackyard with a TVC.  The campaign unveil comes at the time with the increasing anticipation for the pre-season Games scheduled on Oct. 4 and 5, given that 80% of tickets for the Game on Oct. 5 were nearly sold out on Day 1 on BookMyShow.
Sep 19, 2019 14:09
BROOKLYN: Joe Tsai, co-founder of the China-based global internet company Alibaba Group Holding Ltd, through entities controlled by him, has completed the acquisition of full ownership of the Brooklyn Nets and Barclays Center. With the closing of the transaction, Tsai becomes NBA governor of the Nets and its affiliates and chairman of Barclays Center.  
Sep 16, 2019 15:09
MUMBAI: As the National Basketball Association plans its first pre-season games in India, NBA’s vice-president of gobal marketing partnerships Diane Gotua asserts that India is a priority market but is well aware that the league will see a surge in popularity in the country once an Indian player makes it to the NBA.
Sep 12, 2019 14:09
MUMBAI: NBA India Thursday announced that the first-ever NBA game in India will be played in front of 3,000 boys and girls from more than 70 schools under the Reliance Foundation Jr. NBA program.