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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Mar 31, 2021 20:03
MUMBAI: Ahead of the 14th edition of Vivo Indian Premier League, the (final?) sponsor tally for official broadcaster Star Sports is 17. Star Sports had last week unveiled a list of 14 sponsors and the latest additions to the list are Cred, Garnier Men, and Havells Fans.  A TVC launched Tuesday confirmed the three new sponsors, exchange4media reports.
Mar 31, 2021 18:03
NEW DELHI: JSW-GMR co-owned Delhi Capitals Wednesday announced a one-year partnership with OctaFX, which comes on board as the team’s Official Trading Partner. The deal, which includes an exclusive digital content partnership with the brand, is a first for Delhi Capitals.
Mar 30, 2021 13:03
BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.
Mar 26, 2021 16:03
MUMBAI: TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and off-highway tyres, will power the MMSC Motorcycle Endurance Race 2021. 
Mar 26, 2021 15:03
NEW DELHI: Delhi Capitals Friday announced Evolut Wellness as one of the team’s official partners for the upcoming season of the Indian Premier League. Evolut Wellness, founded in 2020, believes in taking a holistic approach towards wellness by combining yoga, exercise, and healthy eating.
Mar 26, 2021 15:03
NEW DELHI: Delhi Capitals Friday announced premium nachos brand Cornitos as one of the team’s official partners for the upcoming edition of the Indian Premier League. The Cornitos logo will be worn by the team on its official playing and training jersey.
Mar 25, 2021 14:03
CHENNAI: Sunrisers Hyderabad, the Sun Group-owned Indian Premier League franchise and a team that has been consecutively qualifying for playoffs since 2016, unveiled a slew of sponsors for the fourteenth edition of the IP. 
Mar 25, 2021 13:03
MUMBAI: Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for the Indian Premier League season 2021. It will be the ‘Official Retail Banking Partner’ for the IPL franchise. 
Mar 23, 2021 20:03
MUMBAI: The surge of COVID-19 cases has forced the Royal Western India Turf Club (RWITC) to take its annual blue riband race - the Kingfisher Ultra India Derby - behind closed doors this year, with no ticketing for the general public.  This was announced by the officials during a press conference here on Monday.
Mar 23, 2021 19:03
NEW DELHI: Global sports company PUMA has partnered with Uruguay and Atlético de Madrid star Luis Suárez following the player’s historic 500th goal to donate 500 PUMA footballs to youth football teams based in each of the cities where Luis has played during his career.  Each football was gifted with a special note from Luis to inspire the next generation of talent.