NBA

Basketball Without Borders Global Camp: 40 intl prospects selected

SportzPower Team

Feb 10, 2023 16:02

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NEW YORK: The National Basketball Association (NBA) and the International Basketball Federation (FIBA) Thursday announced the top 40 male prospects from 27 countries who will travel to Salt Lake City, Utah for the seventh annual Basketball Without Borders (BWB) Global camp

The camp will be held Friday, Feb. 17 – Sunday, Feb. 19 at the Utah Jazz Practice Facility as part of NBA All-Star 2023.

May 18, 2018 17:05

NBA sponsorship spending crosses $1bn in 2018

NEW YORK: NBA’s sponsorship revenue has crossed $1 billion for the first time in the history of the league, courtesy an 8-year deal with top apparel maker Nike and the launch of 3-year test program involving jersey partners, as per a report by research and consulting firm ESP Properties, Chicago. The NBA recorded figures of $1.12 billion in 2017-18 in sponsorships, up by $259 million as compared to 2016-17.

May 09, 2018 13:05

NBA partners Intel to invest in sports startups

CALIFORNIA: The National Basketball Association (NBA) and Intel Capital on Tuesday announced a sports and entertainment technology innovation collaboration called the “NBA + Intel Capital Emerging Technology Initiative”. The multi-year collaboration will see the two companies jointly evaluate global technology startups for potential investment and commercial collaboration.

May 08, 2018 14:05

Boston Celtics gets custom-designed aircraft from airline partner, JetBlue

NEW YORK: JetBlue, the official airline of the NBA team, Boston Celtics on Monday announced a brand new livery dedicated to the team, businesswire.com reports. The custom-designed aircraft is JetBlue’s first co-branded livery dedicated to a team in the NBA.

May 07, 2018 14:05

NBA star pitches for pro basketball league in India

MUMBAI: Los Angeles Lakers centre, Brook Lopez, who concluded his NBA-related India visit at the weekend, believes a professional basketball league has the potential for growth in India akin to the way in which Major League Soccer is growing in the US.

Apr 27, 2018 08:04

Perform wins NBA digital mandate for India, 15+ other intl markets

NEW YORK: The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group, Thursday announced a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including India, Argentina, Australia, Canada, Japan, Mexico and Spain.

Apr 24, 2018 16:04

Steph Curry signs landmark media deal with Sony Pictures Entertainment

NEW YORK: Media and entertainment giant Sony Pictures Entertainment has announced a multi-year deal with top NBA star, Steph Curry for its film, television and worldwide partnerships operations in what is said to be the biggest media deal an athlete has signed till date.

Apr 21, 2018 17:04

MLB, NBA likely to divest stake in fantasy sports platforms

NEW YORK: Major League Baseball and the National Basketball Association have begun discussions to divest their respective stakes in fantasy sports platforms, DraftKings and FanDuel, according to a ESPN report. But both the leagues are keen to remain partners with the platforms though.

Apr 12, 2018 17:04

SPN, NBA launch outreach campaign

MUMBAI: NBA and Sony Pictures Networks (SPN) have launched a campaign titled ‘Swag Ka Khel’, targeting Hindi-speaking audiences. The campaign tag line, which roughly translates as ‘the sport with swagger’, aims to reach out to and engage the audience whose primary language is Hindi.

Mar 27, 2018 16:03

YouTube TV is NBA finals presenting partner

NEW YORK: The National Basketball Association (NBA) and YouTube Monday announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA finals. The multiyear partnership also includes YouTube TV as the presenting partner of the finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league.

Mar 15, 2018 13:03

NBA, Culture Machine dunk digital content partnership

MUMBAI: The National Basketball Association (NBA) and digital media company Culture Machine have announced a content partnership deal to produce and deliver game highlights and original programming to fans in India through several NBA and Culture Machine platforms. Fans can access the content for free through the NBA App, Being Indian, Put Chutney, Viva, and Blush.

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