Other Sports

Feb 22, 2024 18:02
LOS ANGELES: Following a successful event in Aspen last month, X Games has announced that entrepreneur Shaun Neff has officially joined the sports and entertainment brand’s ownership group as an investor and advisor to accelerate the brand’s expansive strategy.
Feb 20, 2024 19:02
The executive board of the International Federation of Sport Climbing has voted to include the Palestine Social Sport Climbing Club Association (PCA) as the newest member federation of the IFSC.   The PCA is the 26th IFSC member federation in the Asian continent, and is led by president Hiba Shaheen, vice president Tawfiq Alnejada, and secretary general Taher Sharaf.  
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold. 
Feb 14, 2024 15:02
NOIDA: Matrix Fight Night, India's leading MMA promoter, is gearing up to present a captivating spectacle at the Noida Indoor Stadium on March 9, starting at 4 PM.  Featuring a lineup of fighters from across the globe, the event promises a night of competition and excitement.
Feb 09, 2024 16:02
MUMBAI: The Indian Rugby Football Union (IRFU) announced Friday the launch of a franchise-based rugby 7s league to be called the Rugby Premier League (RPL).  The inaugural edition of the league, to be played in the 7s format of the sport, is slated to be held in September and will feature six teams. RPL will feature 7s rugby talent from India as well as international players. 
Feb 06, 2024 18:02
NEW DELHI: India is set to witness its first-ever professional Women’s Handball League (WHL), which will be featuring prominent players from the Middle East, South East, Europe, and Africa.
Feb 06, 2024 16:02
WASHINGTON: A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35% increase from 2023, according to a new American Gaming Association (AGA) survey.  Bettors plan to wager an estimated $23.1 billion on this year's Big Game, up from $16 billion last year.
Feb 05, 2024 20:02
Global Sports, a company promoting pickleball in India, has announced filmmaker and "cultural icon" Karan Johar as their brand ambassador. Over the last 3 to 4 years, Pickleball’s popularity has surged in India, wherein Mumbai alone, the number of pickleball courts has soared from a mere 15 to 250 in just the last year. 
Jan 31, 2024 20:01
LAS VEGAS: UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings, and Fanatics Collectibles announced Wednesday an exclusive multi-year trading card partnership that sees Topps make a return to the sport.  The agreement was negotiated in consultation with UFC’s licensing agent IMG.