MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering the first 34 matches of the ongoing Indian Premier League being held in the UAE.
The report covers below points:
· New Categories and Brands in IPL 13 compared to IPL 12 and Missed* Categories in IPL 13 compared to IPL 12
· Common and Exclusive brands on National (Hindi+English) Sports Channels vs. Regional Sports Channels
· Count of Categories, Advertisers and Brands IPL 13 vs. IPL 12
Avg. Ad Volumes
· Top Categories, Advertisers and Brands of IPL 12 and IPL 13
· New Categories and Brands in IPL 13 compared to IPL 12 and Missed* Categories in IPL 13 compared to IPL 12
> 31 new categories and 162 new brands advertised in IPL 13 compared to IPL 12.
> Among the new categories, "Wafer/Chips" topped the list followed by "Ecom-Pharma/Healthcare".
> Among the 162 new brands, "Vi Cellular Phone Service" topped the list followed by "Oppo F17/F17 Pro".
> 3 out of Top 5 catgories that are not advertising during IPL 13 are categories that are prominent in Summers.
**Vodafone and Idea both brands were not present in first 34 match of IPL 12, hence brand VI Cellular Phones Services is present in New Brand
· Common and Exclusive brands on National (Hindi+English) Sports Channels vs. Regional Sports Channels
> Oppo Reno4 Pro was top exclusive brand on Hindi+English language Sports channels, whereas Surf Excel Quick Wash leads the exclusive brands on Regional sports channels.
> Total 145 brands advertised on both Regional and Hindi+English sports channels. "Dream11.com" was on top among the common brands.
· Count of Categories, Advertisers and Brands IPL 13 vs. IPL 12
Avg. Ad Volumes
> No. of Advertisers and Brands grew by 9% and 4% respectively in IPL 13 compared to IPL 12.
· Top Categories, Advertisers and Brands of IPL 12 and IPL 13
> The Top 5 categories' list was dominated by 'E-commerce' Sector with approx. 30% share of Ad Volumes during 34 matches of IPL 13.
> The Top 5 categories together had 38% share of Ad Volumes in IPL 13. 3 out of Top 5 categories were common between IPL 12 and 13.
> 2 out of Top 5 advertisers were common between IPL 12 and IPL 13, viz. Oppo India and FX Mart .
Source : TAM Sports
Event: IPL 13 and IPL 12
Advertising Type: Commercial Advertising on Television
Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs
Channels: Count of channels during IPL 13 are 21 and during IPL 12 it was 24
% share based on Ad Volumes
No. of Matches 34
Period: 19th Sep'20 - 17th Oct'20 (IPL 13)
Period: 23rd Mar'19 - 18th Apr'19 (IPL 12)
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