MUMBAI: The National Basketball Association (NBA) and the ACG Worldwide Group Friday announced the launch of the fifth edition of ACG-NBA Jump, India’s first national basketball scouting program.
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Feb 21, 2020 19:02
Infront takes IBU partnership into 3rd decade with extended deal
BEIJING: Infront, a Wanda Sports Group company, will continue as the exclusive marketing partner of the International Biathlon Union (IBU) after extending its partnership by eight years, to the 2029/30 season.
The current agreement was due to end after the 2021/22 season.
By the time the 2030 season arrives, Infront…
Feb 21, 2020 19:02
Stage set for inaugural Khelo India University Games
CUTTACK: The stage is set for the first-ever Khelo India University Games at the Jawaharlal Nehru Indoor Stadium here on Saturday.
As many as 3,400 athletes from 159 universities across the country will vie for top honours across 17 disciplines, including rugby which is among the six team events.
Prime Minister…
Feb 21, 2020 19:02
ECB in talks with BCCI to allow women stars in 'The Hundred'
LONDON: The England and Wales Cricket Board has initiated discussions with the Board of Control for Cricket in India (BCCI) to allow Indian women players to be made available for ECB's 'The Hundred' competition, slated to be played later this year in the UK.
The Hundred is a 100-ball format that is set to launch in July with…
Feb 21, 2020 18:02
PUMA unveils collection made from recycled plastic
BOSTON, Massachusetts: Global sports brand PUMA and First Mile have co-created a sportswear collection made from recycled plastic, rooted in social impact and human connection.
The PUMA x FIRST MILE collection consists of shoes and apparel made from recycled yarn that is manufactured from plastic bottles collected in the First…
Feb 21, 2020 18:02
DAZN offers centralised sponsorship via global football package
LONDON: DAZN Media, the advertising division of sports streaming platform DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands and take on traditional sports sponsors.
The package includes sponsorship of live football coverage on DAZN which covers more than 95 leagues…
Feb 21, 2020 17:02
Tissot scores cycling 'triple crown' with Giro d’Italia partnership
MUMBAI: Swiss watch brand Tissot, which has been heavily involved in a range of cycling events for 50 years, has added the Giro d’Italia to its prestigious list of cycling races.
Feb 21, 2020 17:02
LaLiga launches 1st campaign with brand ambassador Rohit Sharma
MUMBAI: LaLiga India has launched an on-air campaign to promote the Spanish league in the country with its brand ambassador, Rohit Sharma.
LaLiga has been operating in India since 2017 and recently celebrated its third anniversary in the country. Following the celebration of all the major milestones in LaLiga’s journey in…
Feb 21, 2020 16:02
Nielsen announces 2 top management appointments
MUMBAI: Nielsen has announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as chief growth officer and president, international. Peter Bradbury, currently US Media Sellers Group executive VP, MD has been promoted to chief commercial officer, US and Karthik Rao, formerly Chief Product,…
Feb 21, 2020 16:02
Ranbir Kapoor goes ‘Single’ for Universal Sportsbiz
MUMBAI: Universal Sportsbiz Pvt. Ltd. (USPL) has announced Bollywood actor Ranbir Kapoor as the new brand ambassador for their menswear brand – Single, which is the fourth and the newest brand under USPLS’s umbrella.
The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ultimate…