News

Mar 21, 2024 20:03

Hindware partners with RCB, Punjab Kings for IPL 2024

Hindware, a bathware brand, has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year…

Mar 21, 2024 20:03

VI John grooming partner for Lucknow Super Giants

Personal care brand VI John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming IPL 2024.

The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament viewed by audiences across India as…

Mar 21, 2024 19:03

JioCinema logs in 18 sponsors, 250+ advertisers for IPL 2024

MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 

Mar 21, 2024 19:03

IPL 2024: Star Sports & Tata Play roll out addressable ads

Star Sports, official broadcaster of TATA Indian Premier League, announced an association with Tata Play.

Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry.

This collaboration aims…

Mar 21, 2024 19:03

Sky Sports inks 4-year media rights deal for IPL, WPL to 2027

Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women's Premier League.

Financial terms were not disclosed.

The new four-year deal to broadcast two of the sports' top T20 tournaments starts this year, running until the end of 2027, and will add to the line up of live cricket…

Mar 21, 2024 19:03

Mumbai Indians merchandise partner roster now at 14 brands

MUMBAI: The Mumbai Indians' e-commerce destination, MI Shop, has expanded its merchandise offerings for IPL 2024 which now stands at 14 brands. 

To further elevate existing fan experiences and attract newer younger fans, MI Shop has an eclectic mix of merchandise partners spanning various categories like entertainment,…

Mar 21, 2024 19:03

Eco Mobility transportation service provider for LSG, DC

Car rental service provider Eco Mobility has been named the transportation service provider for two of the ten franchises in the Indian Premier League - Lucknow Super Giants and the Delhi Capitals, for the upcoming 2024 season.

Mar 21, 2024 19:03

IPL Fan Park 2024 set to play across 50 cities

MUMBAI: The TATA Indian Premier League is set to return this week with Fan Parks across 50 cities during the course of the tournament, covering the length and breadth of the country.

"The Board of Control for Cricket in India (BCCI) always strives to bring the game closer to the fans across the globe and the country and…

Mar 21, 2024 19:03

JioCinema brings back 'Jeeto Dhan Dhana Dhan' for IPL 2024

MUMBAI: JioCinema announced Thursday it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with My11Circle as the presenting sponsor. 

When Chennai Super Kings take on Royal Challengers Bengaluru on Friday, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will…

Mar 21, 2024 18:03

Fixderma Delhi Capitals associate sponsor for IPL 2024

NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday. 

The collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the…