Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Sep 11, 2019 10:09
MUMBAI: The National Basketball Association Wednesday named Rajesh Sethi, an accomplished media and technology executive with more than 20 years of experience in leading and managing global brands, as managing director of NBA India.  \ Sethi, who begins with the NBA on September 12, will report to NBA deputy commissioner and chief operating officer Mark Tatum.
Aug 29, 2019 18:08
BEIJING: FIBA, the world governing body of basketball, and Atrium Sports, Wednesday announced a landmark partnership and shared vision to deliver the FIBA Connected Stadium to help make basketball the most popular, innovative and digitally advanced sports community in the world.
Aug 29, 2019 18:08
BEIJING: Delegates from 156 national federations in attendance at the 21st FIBA Congress Thursday elected a new president and new central board members for the 2019-2023 term of office.
Aug 07, 2019 17:08
NEW YORK: The National Basketball Association (NBA) Tuesday announced that AT&T, Beats by Dr. Dre, EA, Fanatics, Gatorade, HomeCourt, Kaiser Permanente, Nike and Spalding are among the partners to provide enhanced resources, development opportunities and special experiences for young athletes at the second Jr.
Aug 07, 2019 17:08
NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.
Aug 06, 2019 15:08
MUMBAI: NBA India announced Tuesday that registration for tickets for The NBA India Game 2019 on Saturday, October 5 will go live beginning Tuesday at 12:00 p.m. IST and will run until Sunday, August 11 at 11:59 p.m. IST.   Ticket sales for the game will go live for registered fans Tuesday, August 13 at 12:00 p.m. To pre-register for tickets, fans can visit http://www.bookmy.show/NBAIndia2019.
Aug 01, 2019 17:08
DAKAR, Senegal: The Basketball Africa League (BAL) Thursday announced Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and either Monastir or Tunis (Tunisia) as the host cities where the inaugural BAL regular season will take place and Kigali (Rwanda) as the host city for the first-ever BAL Final Four and BAL Final.
Jul 31, 2019 17:07
TORONTO: Uninterrupted, the athlete empowerment brand founded by LeBron James and Maverick Carter, is launching in Canada in partnership with multi award-winning artist and entrepreneur Drake.
Jul 30, 2019 13:07
BEIJING: The National Basketball Association (NBA) and Tencent Holdings Limited, the exclusive Official Digital Partner of the NBA in China, Monday announced a five-year expansion of their existing partnership that will see Tencent - the NBA’s largest partner outside the US - provide extensive NBA coverage on its platforms through the 2024-25 NBA season, including live NBA games, NBA programming and interactive fan experien
Jul 26, 2019 16:07
GUWAHATI: Assam's financial capital Guwahati will play host to the third edition of Khelo India Youth Games in January next, state chief minister Sarbananda Sonowal said while chairing the first high-powered review meeting here Thursday.   Sonowal said the state machinery, including sports bodies, should make the best innovation for successfully organising the games in the city.