BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Advertising
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.
Feb 09, 2024 18:02
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.
Feb 08, 2024 18:02
There is good news bad news for The Walt Disney Company as far as its quarterly earnings, results for which released on Thursday, are concerned. The good news is that media and entertainment behemoth has reported a 27% jump in operating income from all segments – entertainment, sports and experiences.
Feb 07, 2024 20:02
PUMA on Wednesday refuted reports that cricketing superstar Virat Kohli, arguably the country's biggest brand endorser, was switching allegiance from the country's leading athleisure brand to Agilitas Sports Pvt Ltd, a company set up last year by Abhishek Ganguly, its former India MD.
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.
Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.
The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026.
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.
TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association.
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.
The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice.
Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.