Advertising

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Apr 04, 2024 19:04
Kinara Capital, a fintech driving vast MSME financial inclusion, today launched its latest advertising and brand campaign under the theme of ‘Aapka Business Chale NonStop with Kinara’ featuring the all-rounder Indian cricketer Ravindra Jadeja as a superhero. The cricketer has been representing Kinara Capital as its official brand ambassador for the past three years.
Apr 03, 2024 19:04
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Apr 01, 2024 19:04
Bisleri International on Monday said it has inked agreements with five IPL teams as official hydration partner. These teams include Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru.
Apr 01, 2024 18:04
Sports brand PUMA India has released a campaign with partner Delhi Capitals’ players - Rishabh Pant, Ishant Sharma and Yash Dhull - to engage with the team’s fanbase.
Mar 28, 2024 18:03
IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.
Mar 28, 2024 18:03
NEW YORK, NY: GroupM, WPP’s media investment group, Wednesday announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. 
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.  IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 22, 2024 18:03
MUMBAI: Online skill-gaming platform Games24x7 is geared up to amplify the excitement of IPL 2024 with a new campaign launched by its fantasy sports platform, My11Circle. 
Mar 21, 2024 19:03
MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 21, 2024 19:03
Star Sports, official broadcaster of TATA Indian Premier League, announced an association with Tata Play. Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry.