'From 2012, Champions League will be a part of FTP'
- Sundar Raman,  Champions League Twenty20 CEO expounds on the new initiatives and expectations organisers have for the cricket world's pinnacle of club competition.

PART I- 'CL T20 will be far better received in India this time'

'CL T20 will be far better received in India this time'
Sundar Raman is upbeat about the success of the Champions League Twenty20 in South Africa. In an extensive conversation, the CL T20 CEO outlines the various initiatives that have been planned for the tournament.

'Coke focusing on creating sporting culture in India'

- Atul Singh, president of the India and South West Asia Business Unit of The Coca-Cola Company

'CL T20 marketing spends 4 times that of last year'
-Manu Sawhney, ESS managing director

'Lotto India growing at 35-40%, turnover last year $10 million' 

- Lalit Kishore, Sports Lifestyle Pvt Ltd, Managing Director 

‘Children & teenagers the segment CSK looking at’

- Rakesh Singh, India Cements joint president marketing

‘India is a top 3 market for TSA'

- Sports marketing & entertainment entrepreneur Marcus Luer, the CEO of Total Sports Asia

'OC sponsorship targets too ambitious, we’re sceptical'
Commonwealth Games Federation CEO Mike Hooper

'Australia looking much beyond CWG in India'

- Peter Linford, senior trade & investment commissioner, Australian Trade Commission