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Broadcasters feel Broadcast Audience Research Council could solve TV viewership concerns(Economic Times ) |
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| INDIA AT THE GAMES | ||||||||||||||||||||||||
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London tally offers hope for better future(Times of India ) |
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A Distinctly British Ending(NY Times ) |
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Pakistan joins 2012 Champions Trophy(SportzPower ) |
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Wim Koevermans: It is not easy as it seems to bring in younger players to the national squad(Goal.com ) |
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Beyond Mary Kom and Devendro: How boxing is brewing in Manipur(Economic Times ) |
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[SportzPower Daily] India register best-ever haul of 6 medals at London Games



Personal brand endorsement agreements are an inherent part of the entertainment and sports industries. Brands spend millions in order to align themselves with a successful and attractive personality in the hope that such association will register a connection with potential customers. 




