14th June 2012: Castrol EDGE are helping Audi to challenge for their 11th Le Mans 24hrs win this weekend, 16th & 17th June. As technical partner to the team, Castrol EDGE is not only hoping to be part of a winning performance, but will also provide fans with a range of content and activity to help them show their support for Audi and get a unique insight into the world-famous race.
Castrol EDGE will be giving fans the chance to interact with all the action via a specially designed parallax on www.castroledge.com/audi24 . The parallax is an interactive experience giving a new insight into the strength required to win Le Mans for the team, drivers and car.
Live Twitter reaction to the twists and turns of the race will also be captured on www.castroledge.com/audi24wall. Using exclusive photography of the story as it unfolds, the image cloud will capture images of all the twitter followers talking about the race and turn them into breath taking collages of the iconic Le Mans shots.
To keep up with all of the action fans simply need to follow the official Castrol EDGE race feed at www.twitter.com/CastrolEDGELM24 (@CastrolEDGELM24). They’ll be able to access exclusive content in the build up to and during the race.
Any followers of the official feed will also be first to find out about a secret project Castrol EDGE will be working on during the race. All will be revealed over the 24 hours of the competition, but it’s set to be a great opportunity for fans to show their support for Audi and Castrol EDGE..
Endurance racing is one of the most challenging environments in motorsport. Working together in such tough conditions allows Audi and Castrol to utilise each others strengths in innovation to reach new levels of performance. Castrol EDGE Fluid Strength Technology™ used in the R18 ultra engines and in the Audi R18 e-tron quattro engines has been tested under simulated race conditions for 48 hours – double the distance of Le Mans.
Castrol EDGE products are tested beyond their limit. Results have shown Castrol EDGE to be up to 40% stronger* than a leading competitor. Its unique adaptive strength makes it the perfect technology to deal with the extreme demands of long distance racing.
The partnership between Castrol and Audi stretches beyond the realm of motorsport. Castrol EDGE is the only lubricant range recommended by Audi for use in its road vehicles. This means that the innovations and product benefits developed in the motorsport arena can be enjoyed by millions of Audi drivers every day.
Donald Smith, Castrol Sponsorship Manager said:
“Endurance racing is the perfect format for us to showcase the Castrol EDGE brand. The Le Mans race tests the engine of the cars to the limit and the strength of Castrol EDGE helps to ensure maximum engine performance for the Audi Sport Team. The fans also help to make Le Mans special and the interactive content we’ve created for 2012 is all designed to enhance their experience by giving them a technical insight they wouldn’t usually get.”
To find out more about the partnership please go to www.castroledge.com.
* In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
Notes to editors
About Castrol EDGE
Castrol EDGE with Fluid Strength Technology™ is Castrol’s strongest and most advanced range of engine oils, with strength to perform no matter how, when or where you drive.
In its work with leading partners in the world of motorsport, including VW, BMW and Audi, Castrol EDGE provides technological insight and innovation to improve on track performances.
For more information, contact –
Sivaram Parameswaran |email@example.com | 9920797270
Bhushan Rao | firstname.lastname@example.org | 9619100633